Adverts using the FCB Model

After the post below I thought I would share some adverts that I found that fit into the FCB Model. In particular the Affective quadrant of the model, the Affective part of the model plays on the consumers feelings, the adverts need to create an aura around the brand, normally image driven. Specifically using strong impactful visuals with powerful shots and music. (These are also fun ads to watch, normally dramatic and expensive looking) Cue the perfume ads!    

This right here is the ALLURE HOMME SPORT Cologne: Glide – CHANEL advert. I believe this is a prime example of Affective advertising. Make sure you’ve got the sound turned up to really appreciate it in full.

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